Video Marketing For Small Business
Internet video is one of the best mediums to communicate to your customers. Moving images, audio and simple text are extremely effective to get your customers to pay closer attention to your messages. Internet videos help to demonstrate your products, explain the product features and build your brand credibility and trust with your customers.
All Internet videos are strongly branded with your business logo and clearly show your contact details. We embed the videos into your website and submit it to major video sharing networks like YouTube and Vimeo. You can schedule the video content to match your marketing schedule. Subtitles and appropriate use of text, reinforce the sales message.
How Video Can Help Your Business
Product demonstration videos are a very effective way to show your customers your products to potential customers. Video content could include “How To” instruction videos.
Company Profile Videos
Create a Professional Company Profile that showcases your business. Build trust with your customers by showcasing your business that you worked hard to build.
Customer Testimonials Videos
One of the most effective ways to maximize your success with sales leads is to show your potential customers the positive testimonials of your products or services.
Seasonal Marketing Schedule
Seasonal promotions and new product releases can be supported by professional videos. Informative videos and a seasonal marketing campaign are cost effective to generate sales leads.
Search Engine Optimized
Each video is carefully optimized for search engines to improve rankings. By effectively using keywords your video will be easily found on the video sharing networks.
Branded Business Videos
The Internet videos are heavily branded with your company’s logo. Contact details displayed on video! “Call to Action” messages in every video.
How The Videos Are Made For Your Business
On Location Business Video
Videos of your store, office or Factory. Let your customers know more about your business and what you represent.
- Company Video Profile.
- CEO/Owner Introduction.
- Store, Factory or Office.
- Customer Testimonials.
Chroma Key Video (Green Screen)
Chroma Key allows you to digitally add any background video or image you choose into your video.
- Logo as a Background.
- Use Any Background.
- Full HD Video Editing.
- Mobile Chroma Studio.
Photo Montage Video Slide Show
Slide Shows are excellent Video for Small Businesses not yet ready to step out in front of the camera.
- Product and Services.
- Photo Slide Show.
- Custom Animated Intro.
- Fully Licensed Music.
Types Of Video For Your Business
Video for Educating Users
Educational web videos describe your product or service through storytelling to engage and inform the viewer. Creating ‘How To’ videos educate and inform your customers about your products. Learning is easier and more effective if you can learn using moving images, audio and keyword text.
Video for Branding
Marketing promotional videos raise your brand awareness and help people recognize and understand your company, business or product. An amazing web video can go viral and greatly improve your brand or website’s online presence.
Video for Driving Traffic
Online videos can increase your website conversions as they drive more traffic to your site and they can also decrease website bounce rate.
Video for Product Demos
Explaining your product in a comprehensive way is vital to your company’s success. By creating a product demo video, your viewer has a better idea of what you can offer them which in turn increases the probability of sales.
Web Video for Sales
Online video for sales really appeals to consumers because they ‘tap into’ the buying mind of the consumer so they have a direct impact on sales. Using a web video for business helps potential customers understand your purpose and recognize your brand. Which makes them want to buy your products or services.
The Future Of Web Video
By 2016, close to 60% of professionally developed mobile video content will be delivered via mobile-optimized websites that also have enhanced contextual search functionality included in the content management systems.
By 2016 70% of mobile video users will use only Wi-Fi to view mobile video, with the remainder of the market relying on a mix of cellular and Wi-Fi networks to gain access and also upload content.
Worldwide mobile video market was comprised of 429 million mobile video users in 2011, projected to grow exponentially to 2.4 billion users by 2016. Smartphones and tablet sales will contribute 440 million new mobile video users during the forecast period.
The fastest growth for mobile video will be in Latin America as smartphone adoption continues to accelerate, replacing traditional cell phones in these markets.
The following graphic shows the Mobile Video User Forecast by Region, Worldwide, 2008 – 2016.